📧
Email Marketing Guide
  • 🎯Email Marketing Mastery
  • 📧Email Basic Setting
    • 🔥Warm-up
      • The Art of Warm-Up Emails
      • Strategic Deployment of Warm-Up Emails
      • Optimal Engagement
      • Gradual Expansion
      • ✅Checklist
    • 🚚Deliverability
      • Subject Lines
      • File Size
      • Link Spam
      • 🔐DKIM, SPF and DMARC
      • Tests
      • Strong Email Foundation
      • ✅Checklist
    • 🚿Cleaning your list
  • 🤖Automations
    • 👋Welcome email flow
    • 🛒Cart abandonment flow
    • 🛍️Post-purchase flow
    • ⏮️Returning customer flow
    • 🌟VIP flow
    • 📥Back in-stock flow
    • 🏃‍♂️Browse abandonment flow
    • ✍️Product review flow
    • 🔁Replenishment flow
    • 🎂The Happy Birthday flow
    • ✔️Survey flow
    • 🤝Win-back flow
    • 🌄The sunset flow
    • ✅Checklist
  • 💬SMS
    • 🎨Design
    • 🤖Automations
    • 📮Campaigns
    • ✅Checklist
  • 💰Sale events
    • 📜Offer
    • 📬Emails
    • 📲SMS
    • ✅Checklist
  • ⚖️Testing
  • 🗞️Newsletter
    • 🔩General
    • 📚Content
    • 💯Promotions
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On this page
  • Blacklist check
  • Pre-send spam test
  1. Email Basic Setting
  2. Deliverability

Tests

PreviousDKIM, SPF and DMARCNextStrong Email Foundation

Last updated 1 year ago

Blacklist check

Conducting a blacklist check is a crucial step to ascertain whether your IP or domain has been flagged by your email client. This proactive measure is essential because being blacklisted can lead to certain subscribers being unable to receive your emails. Additionally, it's advisable to set up notifications to promptly alert you if your IP or domain is added to a blacklist.

Example

Before launching your email campaign, it's wise to run a blacklist check to confirm that neither your IP nor domain is listed by your email service provider. This precautionary step is vital because being blacklisted could potentially disrupt email delivery to some of your subscribers. Furthermore, setting up automated notifications ensures that you are promptly informed if your IP or domain ends up on a blacklist, allowing you to take swift action to resolve the issue and maintain a seamless communication flow with your audience.

Pre-send spam test

Performing a pre-send spam test is a crucial practice to guarantee that your emails reach your subscribers' inboxes and don't get diverted into their spam folders. This proactive step involves using specialized tools or services to assess your email content and structure, identifying potential elements that might trigger spam filters. By conducting this test before sending out your emails, you can optimize your content and increase the likelihood of successful inbox delivery.

Example

Before dispatching your email campaign, it's essential to run a pre-send spam test to maximize deliverability. This precautionary measure involves utilizing spam testing tools to analyze your email content and structure. By doing so, you can identify and address any elements that could trigger spam filters, ensuring that your emails reach your subscribers' inboxes rather than being relegated to spam folders. This proactive approach helps maintain a positive sender reputation and enhances the overall effectiveness of your email marketing efforts.

We also recommend you analyze the quality of your email campaigns beforehand (including your flow emails).

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