Strong Email Foundation

Here are some of the best practices about deliverability.

1. Establish a Dedicated Sending Domain

One key strategy to enhance your email marketing efforts is to set up a dedicated sending domain. This means using a domain that is associated specifically with your brand rather than relying on your email service provider's default domain (e.g., klaviyoemail.com).

By doing so, you reinforce your brand identity and build trust with your subscribers. A dedicated sending domain can contribute significantly to the authenticity of your emails, ultimately improving deliverability.

2. Encourage Whitelisting for Better Deliverability

To ensure that your emails consistently land in your subscribers' primary inboxes, it's important to guide them in whitelisting your email address. Consider creating an engaging animated GIF that illustrates the process of moving your email to the Primary tab in Gmail.

By educating your audience on how to whitelist your emails, you empower them to take proactive steps, enhancing deliverability and increasing the chances of your messages being seen promptly.

Whitelisting example

3. Avoid Purchasing Email Lists

It's tempting to consider buying email lists to rapidly expand your reach, but this practice can have severe consequences for deliverability and damage your IP reputation. Instead of taking shortcuts, focus on building a genuine and engaged subscriber base.

Purchased lists often contain outdated or incorrect information, leading to higher bounce rates and increased chances of being marked as spam.

4. Implement Double Opt-In for Enhanced Deliverability

If you're grappling with deliverability challenges, consider implementing a double opt-in process for all your forms. This means that after a user subscribes, they receive a confirmation email with a link to verify their subscription. Double opt-in not only confirms the legitimacy of your subscribers but also reduces the likelihood of fake or mistyped email addresses entering your list. This extra layer of confirmation can positively impact your sender's reputation and improve deliverability.

By following these best practices, you lay a solid foundation for successful email marketing campaigns, ensuring that your messages reach the intended audience and contribute to building a positive sender reputation over time.