🚿Cleaning your list

Welcome to the learning page on effective email list management! Proper list maintenance is crucial for successful email marketing campaigns. Let's dive into some best practices:

1. Remove Hard Bounces:

• Definition: Hard bounces are emails that cannot be delivered permanently due to issues like invalid or outdated email addresses.

• Action: Regularly review and remove hard bounces from your email list to maintain a clean and accurate subscriber database.

2. Manage Soft Bounces:

• Definition: Soft bounces occur temporarily, often due to issues like a full inbox or server problems.

• Action: Suppress profiles that have soft bounced more than 4 times. Set up an automation to suppress profiles that soft bounce more than 7 times consecutively, preventing ongoing delivery attempts.

3. Suppress Unengaged Profiles:

• Criteria: Profiles that have not opened any emails and haven't made any purchases in the last 180 days.

• Action: Regularly suppress unengaged profiles to maintain a targeted and responsive subscriber base.

4. Sunset Email for Unengaged Subscribers:

• Criteria: Subscribers who have opened at least one email, clicked on an email at least once, not opened an email in the last 180 days, and never made any purchases.

• Action: Send a sunset email, giving subscribers a last chance to engage. If they don't respond, remove them from the list.

Example Template

Subject Line: "Your Last Chance to Stay Connected with [Your Brand]"

Body: Dear [Subscriber's Name],

We hope this message finds you well. We've noticed it's been a while since we last connected, and we truly value having you as part of the [Your Brand] community.

Over the past [time period], we've sent you emails about our latest products, exclusive offers, and exciting updates. While we've enjoyed sharing these with you, it seems like we haven't connected in a little longer than usual.

We understand that life gets busy, and your inbox may be flooded with various messages. We want to ensure that you're receiving content that matters most to you. If you'd like to continue being a part of our community and enjoy exclusive benefits, simply click the button below to stay connected:

[Stay Connected Button]

Not interested or prefer to take a break? No worries! If we don't hear from you by [deadline date], we'll assume you'd like to step back, and we'll be sad to see you go. You can always rejoin us whenever you're ready.

As a token of our appreciation, here's a special [discount percentage]% off your next purchase with the code: [DISCOUNTCODE].

Thank you for being a valued member of the [Your Brand] family. We hope to hear from you soon!

Best Regards, The [Your Brand] Team

5. Re-Engagement Email:

• Criteria: Subscribers who have opened at least one email, clicked on an email at least once, made at least one purchase, not opened an email in the last 180 days, and not purchased in the last 60 days.

• Action: Send a re-engagement email to prompt interaction. If there's no response, consider further list management steps.

6. Regular List Cleaning:

• Frequency: Conduct a thorough list cleaning once or twice a year.

• Rationale: Continually sending emails to subscribers who neither open nor click on your emails harms your sender's reputation and increases the likelihood of being flagged as spam.

Conclusion:

Effective email list management is an ongoing process that ensures you maintain a healthy, engaged subscriber base. By following these best practices, you'll optimize your email campaigns, enhance deliverability, and foster a positive sender reputation. Remember, a clean and responsive list is key to achieving successful and impactful email marketing results.