File Size

It's important to manage the file sizes of your images in email campaigns to prevent issues such as prolonged loading times and potential negative impacts on deliverability and engagement.

Large image files can slow down the loading of emails, leading to a less responsive and engaging user experience.

To address this, optimize your images by compressing them without compromising quality. This ensures faster email loading times, which is crucial for maintaining a positive user experience and improving engagement rates.

Additionally, smaller file sizes contribute to better deliverability, as some email providers may penalize or filter emails with excessively large attachments.

For instance, instead of using high-resolution images with large file sizes, consider resizing and compressing them appropriately. This not only speeds up email loading but also reduces the risk of emails being marked as spam or experiencing deliverability issues.

In summary, keeping image file sizes in check is a practical strategy to maintain efficient email delivery, enhance user experience, and maximize engagement with your audience.

Also, be cautious to not send image-only emails or emails with too many images. Ensure a 60:40 text-to-image ratio to increase deliverability and readability!