Email Basic Setting
Last updated
Last updated
Email Basic Setting
When initiating your email marketing campaigns, it's crucial to assess certain key features for any hope of success.
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To kick things off, let's delve into the paramount factor in email marketing – the top priority, you may inquire. It's the optimization of your email list growth. How can you achieve this? Simply by activating Single Opt-In without any signup obstacles.
Congratulations! You've successfully completed the first and most crucial task on your checklist. To further expand your email list, we suggest incorporating a signup form with an incentive (such as a 10% discount) in the footer of your online store. While it might not be an immediate priority, it certainly makes a significant difference in the long run!
Here's a comparison between an effective and an ineffective footer mail catcher:
When collecting emails, ensure you acquire explicit consent from subscribers for data collection and processing, adhering to the regulations of your country.
Here's how you can implement this:
By incorporating these measures, you not only comply with relevant regulations but also build trust with your audience by demonstrating a commitment to responsible and transparent data practices.
Set up a main list in one central place to keep track of new subscribers. This helps you easily see how big your list is, keep a close eye on how many new subscribers you're getting, and analyze data more smoothly. Just remember, don't send a bunch of emails to this list all at once.
In simple terms, it's like having a neat and organized list where you can keep track of all the new people who sign up. This way, you can understand how fast your list is growing and look at the information more easily.
Include 'Alt Text' for images in your emails. This text offers information about the images and acts as a backup for people who are visually impaired or have images blocked or turned off by default.
Make sure the unsubscribe option in your emails is easy to see and clearly communicated. This helps avoid extra fees from regulators and prevents negative feedback from your subscribers. Also, provide the choice for subscribers to update their email preferences, like reducing how often they receive your emails, instead of unsubscribing entirely.
Enable 'Automatic UTM Tracking' in your email provider for Google Analytics (or another data tracking system) to utilize UTM tracking.
The typical UTM parameters include:
utm_source: Identifies the source of the traffic (e.g., the website or platform where the link is placed).
utm_medium: Specifies the type of medium, such as email, social media, or a specific advertising campaign.
utm_campaign: Names the specific marketing campaign associated with the link.
utm_term: Represents keywords if the link is part of a paid search campaign.
utm_content: Used to differentiate between similar content or links within the same campaign.
By appending these parameters to URLs, marketers can track how users interact with their links and gain insights into the effectiveness of different marketing channels and campaigns. This data helps in making informed decisions about resource allocation, content strategy, and overall campaign performance.
Now it’s time to manipulate your email flow by reacting to your customers' actions. Activate 'Site Tracking' to categorize profiles according to their engagement levels and dispatch reminders to specific segments, such as initiating a browse abandonment flow.
Before sending, consistently preview the email by sending it to yourself. This ensures accurate display and proper functionality on both desktop and mobile devices.
Before sending, consistently preview the email by sending it to yourself. This ensures accurate display and proper functionality on both desktop and mobile devices.
As we wrap up our basic email setting tutorial, let's consider the option of migrating to Klaviyo, a compelling E-commerce email platform. Alternatively, you can explore reputable alternatives like Omnisend, Mailchimp, ActiveCampaign, or Drip. These platforms provide diverse features to enhance your email marketing strategy.
Key Takeaway Checklist:
