📧
Email Marketing Guide
  • 🎯Email Marketing Mastery
  • 📧Email Basic Setting
    • 🔥Warm-up
      • The Art of Warm-Up Emails
      • Strategic Deployment of Warm-Up Emails
      • Optimal Engagement
      • Gradual Expansion
      • ✅Checklist
    • 🚚Deliverability
      • Subject Lines
      • File Size
      • Link Spam
      • 🔐DKIM, SPF and DMARC
      • Tests
      • Strong Email Foundation
      • ✅Checklist
    • 🚿Cleaning your list
  • 🤖Automations
    • 👋Welcome email flow
    • 🛒Cart abandonment flow
    • 🛍️Post-purchase flow
    • ⏮️Returning customer flow
    • 🌟VIP flow
    • 📥Back in-stock flow
    • 🏃‍♂️Browse abandonment flow
    • ✍️Product review flow
    • 🔁Replenishment flow
    • 🎂The Happy Birthday flow
    • ✔️Survey flow
    • 🤝Win-back flow
    • 🌄The sunset flow
    • ✅Checklist
  • 💬SMS
    • 🎨Design
    • 🤖Automations
    • 📮Campaigns
    • ✅Checklist
  • 💰Sale events
    • 📜Offer
    • 📬Emails
    • 📲SMS
    • ✅Checklist
  • ⚖️Testing
  • 🗞️Newsletter
    • 🔩General
    • 📚Content
    • 💯Promotions
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On this page
  • Why Product Reviews Matter
  • Crafting an Effective Product Review Email Flow
  • Conclusion: Elevating Customer Voices
  1. Automations

Product review flow

The "Post-Purchase Review Request" is sent to customers after a purchase, aiming to gather their feedback on the product and encourage them to leave a review. These enhance the product's credit.

Why Product Reviews Matter

The Power of Customer Voices

Product reviews serve as the authentic voice of your customers, influencing the purchasing decisions of potential buyers. Positive reviews build trust, while constructive feedback guides product improvements. Harnessing this power is not just a marketing strategy; it's a way of fostering a connection between your brand and its community.

Crafting an Effective Product Review Email Flow

1. Ask for a Review Email: Your Thoughts Matter

7 days after a customer's purchase, send a warm invitation to share their thoughts on the product. Showcase the exact product they purchased with dynamic blocks and provide an easy option to write the review directly within the email.

Product review Email 1 (7 days after) Example

Subject: 🌟 Your Opinion Matters! Share Your Thoughts on Your Recent Purchase 🌟

Hello [Customer's Name],

We hope you've been enjoying your recent purchase from [Your Brand]! Your feedback means the world to us, and we'd love to hear your thoughts. Could you take a moment to share your experience by writing a review?

[Show Dynamic Blocks with Purchased Product Image and Details]

Your honest review not only helps us but also guides fellow customers in making informed decisions.

[Write a Review Button]

Thank you for being part of the [Your Brand] community!

Best regards, [Your Brand] Team


2. Follow-up for Non-Openers: Your Input Still Counts

For those who missed the initial request, send a friendly reminder 10 days after purchase. Repeat the invitation to review, ensuring the customer can share their experience.

Product review Email 2 (For those who missed) Example

Subject: ⭐ Your Input Matters! Review Your Recent Purchase and Let Us Know Your Thoughts ⭐

Hello [Customer's Name],

We understand your inbox can get busy, and we didn't want you to miss this opportunity. Your feedback on your recent purchase from [Your Brand] is highly valued.

[Show Dynamic Blocks with Purchased Product Image and Details]

Click below to share your thoughts without having to visit our site:

[Write a Review Button]

Your honest review helps us improve and assists other customers in their decision-making process.

Thank you for your time!

Warm regards, [Your Brand] Team


3. Special Reward for Reviewing Email: Your Exclusive Offer Awaits

For customers who opened the initial request but haven't submitted a review, entice them with a special reward. Offer a discount, a gift, or free shipping in exchange for their valuable feedback.

Product review Email 3 (opened but no review) Example

Subject: 🎁 Your Review = Exclusive Reward! Unlock Your Special Offer Today 🎁

Hello [Customer's Name],

Thank you for being part of the [Your Brand] family! We noticed you opened our previous email, and we truly appreciate your engagement.

Now, here's something special for you! Write a review on your recent purchase, and in return, enjoy a [Discount/Free Gift/Free Shipping].

[Show Dynamic Blocks with Purchased Product Image and Details]

Ready to claim your reward? Click below to leave your review and unlock your exclusive offer:

[Claim My Reward Button]

We're excited to hear what you think!

Best regards, [Your Brand] Team


4. In-Email Review Submission with Photo/Video Option: Share Your Experience

Include a section within the emails that allows customers to write their reviews directly without visiting the site. Enhance their engagement by providing the option to upload a photo or video, adding a personal touch to their feedback.

Encouraging Community Engagement

Create a sense of community by highlighting the impact of reviews, such as guiding others in their purchase decisions. Share snippets of positive reviews in subsequent marketing materials to showcase the collective voice of satisfied customers.

Conclusion: Elevating Customer Voices

Product review email flows are more than a request for feedback; they are an opportunity to amplify the voices of your satisfied customers. By thoughtfully crafting these sequences, brands gather valuable insights and foster a sense of community and engagement that extends beyond the purchase.

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Last updated 1 year ago

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