The "Product Reminder Email" is sent to shoppers who have browsed products on a website without adding them to their cart. The goal is to remind them of the products they were interested in.
Understanding the Power of Browse Abandonment Email Flows
The Intriguing World of Unfinished Journeys
Browse abandonment email flows are your secret weapon to address the pivotal moment when a potential customer shows interest but doesn't seal the deal. These strategic email sequences are designed to re-engage customers by reminding them of the products they browsed and gently nudging them back toward a purchase.
Crafting an Effective Browse Abandonment Email Flow
1. Reminder Email Without a Discount: Rediscover [Browsed Product Name]
1 hour after the browsing session, send a friendly reminder email without a discount. Showcase the browsed product's image and details, inviting the customer to take another look.
Browse abandonment Email (After one hour) Example
Subject: ⏰ Forgot Something? Your [Browsed Product Name] Awaits! ⏰
Hey [Customer's Name],
We noticed you were eyeing [Browsed Product Name] on our website. Just a friendly reminder that it's still waiting for you! No pressure, but we thought you might want to take another look.
[Show Dynamic Block with Browsed Product Image and Details]
Ready to make it yours? Click below to revisit [Browsed Product Name]:
[Revisit Product Button]
Thanks for considering [Your Brand]!
Best regards, [Your Brand] Team
2. Customer Reviews Email: Insights on [Browsed Product Name]
1 day later, leverage social proof by sharing customer reviews for the browsed product. Include a section with testimonials to provide valuable insights that might aid the customer's decision-making process.
Browse abandonment Email (1 day later) Example
Subject: 🌟 See What Others Are Saying About [Browsed Product Name]! 🌟
Hello [Customer's Name],
Curious about [Browsed Product Name]? You're not alone! Many customers love it. Check out what they're saying:
[Include a Section with Customer Reviews for the Browsed Product]
These reviews might help you make a decision. Feel free to click below and explore more about [Browsed Product Name]:
[Explore Reviews Button]
We hope to welcome you back soon!
Warm regards, [Your Brand] Team
3. Discount with Urgency Email: Exclusive Offer on [Browsed Product Name]
2 days later, entice the customer with an exclusive discount on the browsed product. Incorporate urgency elements such as a countdown timer or stock running low to create a sense of urgency and drive them to make a swift decision.
Great news! We're offering an exclusive discount on [Browsed Product Name] just for you. But here's the catch – it won't last forever. Act fast before it's gone!
[Show Dynamic Block with Discounted Price and Urgency Elements]
Ready to make your purchase? Click below to grab [Browsed Product Name] at a special price:
[Claim My Discount Now Button]
Thanks for considering [Your Brand] – we can't wait for you to enjoy [Browsed Product Name]!
Best regards, [Your Brand] Team
Maximizing Effectiveness with Dynamic Blocks
Utilize dynamic blocks to display the exact products the customer was browsing, creating a personalized and relevant experience that captures their attention.
Conclusion: Turning Browsing into Buying
Browse abandonment email flows are not just about reminding customers; they're about rekindling the spark of interest and turning it into a transaction. By crafting compelling emails that showcase browsed products, provide social proof, and offer exclusive discounts, you have the potential to turn casual browsers into loyal customers.
