Back in-stock flow
The "Product Restock Notification Email" is sent to customers who have expressed interest in a previously out-of-stock product.
Last updated
The "Product Restock Notification Email" is sent to customers who have expressed interest in a previously out-of-stock product.
Last updated
Back-in-stock email flows aren't just about restocking products; they're about turning moments of anticipation into moments of celebration. These flows provide a direct channel to communicate with customers who have shown interest in specific products, transforming them from potential one-time buyers into loyal patrons.
Instantly upon confirmation of sign-up, send customers a confirmation email that not only acknowledges their interest but also turns this moment into an opportunity to showcase best-sellers, complementary products, or new arrivals. It's the perfect chance to upsell and keep them engaged.
As soon as the product is back in stock, send an announcement email to let customers know the good news. Make this email focused on the product that's back in stock, creating a sense of urgency and excitement.
To enhance the back-in-stock email flow strategy, provide customers with the option to subscribe to 'Remind me when back in stock' notifications directly on the product pages. This not only captures their interest but also ensures that you have a direct line to communicate with them when the product becomes available again.