✅Checklist

Here is our SMS checklist:

Data Collection for Email and SMS	If collecting both email and mobile numbers, use a 2-step pop-up or a this-or-that option. Follow rules from the Pop-up tab.
'Back in Stock' Notifications	Allow shoppers to sign up for SMS notifications on product pages for additional subscribers.
Optimal Message Timing	Send messages when customers are most engaged; analyze Google Analytics for best sending times.
Audience Segmentation	Segment SMS audience based on key metrics (e.g., gender) for targeted and relevant messages.
Differentiating SMS Offers	Offer higher value items exclusively via SMS (e.g., early access, higher discount) to incentivize subscription.
Sending Schedule and Frequency	Maintain a consistent sending schedule (e.g., once a week), avoiding unexpected messages to prevent unwelcome perceptions.
Avoiding Spam Marking	Refrain from excessive messaging to prevent spam marking and customer unsubscribing.
Legal Compliance	Ensure SMS campaigns comply with relevant regulations and laws (e.g., TCPA) for customer privacy and legal protection.
Opt-Out Instructions	Make opting out of SMS marketing easy by providing clear instructions (e.g., text STOP) to comply with regulations.
SMS Copy and Personalization	Keep SMS copy short, personalize messages with customer names, and use emojis sparingly and appropriately.
Visual Content and Engagement	Occasionally use images and GIFs for appeal, and create clear CTAs (e.g., "Shop now" or "Get 10% off").
Creating Urgency in Messages	Generate urgency in special offers by highlighting limited-time deals or stock availability.
Engaging Subscribers	Encourage subscriber engagement through questions, offering discounts for replies.
Cart Abandonment SMS	Utilize personalization, product images, URLs, discount codes, and urgency in the CTA to recover abandoned carts.
Upsell SMS	Offer upgrade options to increase cart value.
Cross-sell SMS	Recommend complementary products to enhance customers' lifetime value.
Shipping Updates SMS	Share shipping updates and tracking information for informed post-purchase experiences.
Flash Sale/Promotion SMS	Promote flash sales and time-sensitive deals with a sense of urgency to boost sales.
New Arrivals SMS	Announce new product launches with exclusive access or discounts for subscribers.
Back in Stock SMS	Inform customers about restocking of sold-out products to re-engage past visitors.
Birthday SMS	Personalize birthday messages with exclusive offers to make customers feel valued.
Customer Review SMS	Encourage customers to provide feedback through product reviews or ratings for improvements.
User Generated Content (UGC) SMS	Encourage customers to share photos or videos of product use for featuring on various platforms.
Loyalty Program SMS	Promote sign-ups for the loyalty program with exclusive rewards and discounts to keep customers engaged.