✅Checklist

Here is our Sale Events Checklist:

Plan sale events in advance using a content calendar.
Schedule all email campaigns 7 or more days in advance.
Stick to 1 sale event per month (excluding special occasions).
Come up with meaningful reasons for sale events. Refer to a list of potential events.
Keep email subject lines short, clear, and include sale keywords/offers.
Add a countdown timer in emails to create a sense of urgency (FOMO).
Segment subscribers based on engagement, gender, etc. for targeted communication.
Extend promotional offers by 4 – 7 days for major sale events.
Send multiple emails for better revenue generation (reminders, urgency, offers).
Choose and promote best-selling products or those with high-profit margins.
Make offers more attractive with higher discounts.
Tailor offers for different segments and sales periods.
Consider promoting an early bird pre-sale deal 1-2 weeks before the main event.
Choose from sitewide discounts, collection-specific discounts, or discount codes.
Increase average order value (AOV) with tiered discounts, bundles, or free gifts.
Create customized sale deals for loyal VIP customers with exclusive benefits.
Notify VIP customers 48-72 hours before the main sale.
Send a sale teaser email to build anticipation and allow early subscription.
Send at least 2 more emails during the pre-sale period (if applicable).
Provide VIP customers with special deals and notify them of the exclusive offer ending.
Include main sale information, best offers, and links to sub-offers in the sale starts email.
Highlight best-sellers and prioritize deals in reminder emails.
Summarize the deal in a short last chance email.
Showcase last items in stock in the sale extended email.
Personalize SMS messages, add a CTA with a URL, and consider adding images.
Send exclusive SMS to valuable customers or pre-sale subscribers.
Announce the start of the sale through SMS with a sense of urgency.
Send a last-chance SMS emphasizing urgency and scarcity before the sale ends.