General
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A customer popping up in your Category Page is usually either a:
buyer (those who are interested in purchasing your product)
competition (those who scout for information for either their personal gain or to see how their competitors are doing)
Both are a good indication for your business because their existence alone shows you have a good selling capability and/or are a great threat to other niche sellers!
Here's what you should focus on when dealing with either of them:
Dynamic Sorting Options: Enable users to sort the category page based on their preferences. Whether it's by price, "best-sellers", "new items", "most popular" or "most discounted". Make it flexible for personalized browsing.
Strategic Sorting Placement: Place the sorting feature in the top-right or left corners above the product list/grid for easy access. This ensures users can quickly tailor their view to suit their needs.
Intuitive (Sub)Category Names: Ensure clarity with clear and understandable (sub)category names. Users should easily grasp the distinctions and navigate effortlessly.
Tailored Category Page Design: Optimize the category page design based on user needs. Implement a grid view when images are the primary decision factor and a list view when product attributes play a crucial role.
Precise Product Count Display: Display the exact number of products available on each page, whether the page is filtered or not. Transparency is key to guiding users through their browsing journey.
Strategically Placed Page Description: Include a page description section, approximately 400 words, for SEO purposes. Position it at the top with a 'Read more' option to visually keep the page uncluttered, or place it at the bottom, maintaining a clean design.
Vertical Position Continuity: Ensure a seamless transition for users navigating between the product and category pages. They should stay in the same vertical position, offering a consistent and smooth browsing experience.
Continue to when you have these settings checked.