📦Product page

Unveiling the Power of Cart Pages: Navigating the E-Commerce Conversion Funnel

The product page is the most important, it's the page where customers usually make the final decision, will they BUY or will they DIP?

The most important part of the product page is to make them buy, HOW? HERES HOW

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THE BASICS

Start with quality photos ( what the eye sees the eye wants),

Make sure to have a variety of options such as colors, sizes, and other sorts of filters,

Another awesome idea is to insert a video (preferably own-made) that describes your product's best qualities and lures a customer in even more,

Always act like the product is on sale as it attracts and makes the customer beg to not miss out on this awesome opportunity,

Supply should be low as in 13 items left out of 144 or smth., because who would buy something "nobody wants".

Now that we got the basics down let's move to the general settings for your product page.

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GENERAL SETTINGS

Start with a sticky navigation (with product name, product image, product page sections, availability, old price, discount and CTA) that hides when the user is scrolling down but reappears when the user scrolls up,

It's a good thing for your product page to include an option for potential customers to ask questions (q.g. live chat, phone number,...) because the information usually sells itself,

The page should contain breadcrumbs, these are not applicable for single-product stores and direct-response landing pages. These are breadcrumbs:

An option for a customer to give their email address if the product is currently not available is very important as it lures them back to your store and collects their email for further purposes; they will be notified when it becomes available,

Insert a back button that always takes the user back to the page they came from.

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Now let's move to the product overview ➡